This semester I'm teaching one of my favorite courses: international marketing. The one area that my students are really having a problem with is culture. As I began to gather new and updated materials on this topic, I began to have a new understanding of what culture is and how it impacts everything in our life.
With this in mind, I have decided to write a series of posts on culture, some of the theories, the impact on things such as learning, technology, and communication, and areas needed for future research.
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